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Puplished in 03 Nov 2019
Does your company logo reflect its important presence in the market?

Does your company logo reflect its important presence in the market?

 Designing the logo of your company is considered an essential part of putting your brand on the minds of all clients; this in case you want to make sure that those special brands are actually in their minds, which your clients will get used to seeing through your website or your business cards. Designing a unique and awesome professional logo not only has the power to deliver what you represent, it will also make a good first impression for all potential and new clients, helping you to stand out from the competition.

What is the importance of designing a logo for any company?

The logo can be described as your company’s face. Oftentimes, this is the first thing that will be noticed by any potential client about your business. As we’ve said before, a logo is much more than an image, it is a point of appreciation for clients and an important basis for the brand of your company, since it is often said that clients form an opinion in a company within a few seconds. A well-designed logo is an easy way to communicate with potential clients to convey that your business is professional, trustworthy, and provides high-quality goods or services. The logo must also be unique enough to be easily recognized and simple enough to work across multiple media. A good logo will be memorable and make an effective and great impression among consumers.

 WeOryx pays attention to all significant details; special attention must be paid to every element of the logo, including colors, shapes and fonts. All these elements help conveying the message of your brand. The gym may choose to use heavy bold fonts, while the wedding planning agency might use fancy striped fonts for its logo, especially related to weddings, etc. 

How to create the appropriate visual images for your company by choosing all the colors, shapes, images and lines consistent with the idea to be conveyed, since your logo must reflect the correct message about your company. There is a constant and urgent need for a stronger identity, whether or not your company had a logo before. If you want to renew an existent logo, Maha Code team will consult with you to find out what you and the client want and what your brand needs. We are working to combine these two ideas into one final product that you can be proud of. We also know how important logo design is to companies, and our team is ready to provide you with a beautiful representation that represents the real brand of your company.

What does WeOryx do when designing a unique logo for your company?

WeOryx does not include a company name in case it is too generic, too long, not translated well internationally (in case of consideration), or lacks character. If we have to put your logo on a product like a sneaker or a handbag, we are thinking about all the different ways you plan to use your logo. The image may be the smallest size your design might need. If the company name is not readable then the size of the logo will be small.

  • Following color system of the company:

If your company has already determined using some colors in its banners, ads, and other materials, it is important for these colors to be reflected on the logo, since the harmonious use of the colors builds familiarity among consumers which is able to “link” your logo to the company.

If your company has classified itself with specific colors, the audience would have developed an unconscious relationship with these colors. For example, the color schemes of the mobile phone companies are (Orange – orange, Etisalat – green, Vodafone – red). If you do not yet have a consistent color scheme for your business, we do some research on the psychology of colors so that you can choose from them appropriately. For example, red indicates strength, passion, energy and confidence, while it may also indicate danger.

While it might be tempting to create something that looks like your favorite company logo design, it will convey an unintended message to your audience. Thus, It is a must to look at other companies’ logos that are similar to yours. We in WeOryx take care of asking what you like and dislike, and what works and what does not, in order to give us ideas of what to do and what to avoid.

WeOryx is interested in creating and  designing a successful and appropriate logo, using a different keyword to search online or using a dictionary to trigger some new trends. Our logo maker also creates a variety of options based on your style and preferences. Then, you can choose the perfect logo to represent the company character and its brand. The final result is designing a logo that is adaptable, strong and fully aligning with your company’s brand strategy.

  • Brand tools are designed for your business

Start to expand your brand identity by easy-to-use logo maker and adaptable branding tools; you represent your business authentically with a memorable logo that translates your passion and message into a brand by combining beautiful designs and powerful technology, as we create brands that will make a lasting impression on your audience.

  • Determine your brand identity

If you want the logo design to convey your company brand character, you have to know first the main character of your brand. Once you have a clear idea of what makes you unique and your brand identity, it will be easier for you to make design options that complete that image.

Some questions that we can ask clients to get the best identity for your brand are as follows:

 WeOryx is interested in thinking about the target market, which is one of the most important things that must be clear about the identity of your client and customizing the appearance of your logo, in order to attract people who will use your services or product, while determining whether you want to integrate your company name in the logo. But, making the company name integrated in your logo design may not be always a good idea. Therefore, we integrate the company name within the logo in case it was reasonably unique and will give your clients information about your brand and inform them whether it fits them. Thus, your logo will have a huge impact on the first impression your company makes.

So, our platform allows you to create a brand effortlessly for a fraction of the price, whether you are just starting out for your side business or have been in business for years. In addition, anyone can easily contact us now and create a unique logo.

  • Why did you start this business?
  • What beliefs and values matter to the client’s company?
  • What marks you over the rest of your competitors?
  • What do you want to be in your company logo design?

Does your company logo reflect its important presence in the market?

Does WeOryx will help me in selecting the best logo design for my company?

Designing your company logo is more than just pictures or words to express the company. The good logo should tell the best story about your company, and what does your company do? and what does it represent? There is a lot to come up with in that design, which is why it is important to take the time to do it right. Fortunately, you do not have to do it on your own; we are WeOryx and follow some steps to create a logo design that will successfully get you in the market, by defining the basic goal of your company logo which is necessary to represent your brand through the use of shape, fonts, colors and clear images that will cause your need for a logo that can direct your company to achieve its aspirations. If your company is new or competes in a field with a lot of other companies in the market, having a strong logo design can help clients to recognize your brand more easily.

How can the brand be memorable in the clients’ minds?

Clients can shop with their eyes to be easier to remember than names, products and services. Over time, the client comes to associate the logo with the company, through:

  1. Create confidence: Part of attracting and keeping clients depends on their willingness to trust you. The unique logo that conveys your honesty and integrity can also help in client comfort.
  2. Admiration Enhancement: If clients already have a good impression of your business, you can build on that by creating a well-respected logo for its good looks, smartness, or effective simplicity.
  3. Think about the target market: It is important to be clear about your client identity and customize the look of your logo to attract the people who will use your services.

For these reasons, your company logo design should convey strength; it is not necessarily that shape is what works well for your company. You can also integrate your company name within the logo if you want to build recognition of your business. WeOryx will include the company name in the logo design if it is reasonably unique. The key goal is to build company name recognition, in order to attract people who will use your services or product.

Conclusion:

Did you realize you could define a business right away by looking at its logo, even if its name is not part of the logo? You might have noticed that you can correctly guess the nature of a business by looking at its logo for the first time, even if you have not heard of the business before. Logos are the short and effective way to convey information of your business, since logo is an important part of your company brand and significantly impact on the general perception of the company. Indeed, the logo is one of the most important brands’ investments a company can make.

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